KEYWORD RESEARCH & ITS IMPORTANCE
Keywords are the center of all concentration when
we start any search engine optimization. If keywords selected by you are not matching
the keyword that your possible customers are entering in the search engines then
your keywords will not bring business to your company. So keywords are very important
and in fact the entire SEO revolves around keywords.
Two most important tools used for
keyword research are as under –
- Overture Tool
- Google Suggest
Overture Tool – When you are not
sure what keyword should be chosen and what not to be selected then overture tool
can be used.
It is one of the most widely used tool in the SEO industry.
Following are the tasks done by overture
–
- Related searches that include
your term
- How many times that keyword/term
was searched on last month
Website - http://inventory.overture.com
Google Suggest - As you type into the
search box, Google Suggest guesses what you're typing and offers suggestions in
real time. This is similar to Google's "Did you mean?" feature that offers alternative
spellings for your query after you search, except that it works in real time. For
example, if you type "bass," Google Suggest might offer a list of refinements that
include "bass fishing" or "bass guitar." Similarly, if you type in only part of
a word, like "prog," Google Suggest might offer you refinements like "programming,"
"programming languages," "progesterone," or "progressive.".
Google suggest like overture also
tells you how many times a particular keyword was used in a year there by informing
about the attractiveness of your keyword.
Website - http://www.labs.google.com/suggest
Contact us for proposal at mailus@mcdaavsystems.com
India +91 96504 34686
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